March 30, 2004
Mazda to invest U.S.$126 million in new digital technology
Mazda Motor Corporation announced that, beginning in April 2004, it would expand the engineering areas aided by digital technology in an effort to reduce the need to build and test costly prototype models. In order to support this initiative, Mazda will invest 13.9 billion yen (USD $126 million) during the next four years. This investment will be used to advance Mazda’s virtual-testing capabilities, to purchase new super computers and provide for the development of associated software.
Launched in 1996, Mazda Digital Innovation (MDI-I) brought a dramatic improvement to the engineering efficiency of the Mazda product development system