September 10, 2007
Mazda to establish national sales company in Poland
Hiroshima, Japan – Mazda Motor Corporation has announced that it will establish a new national sales company in Poland. Mazda Motor Europe will focus its recruitment and dealer prospects in urban areas, such as Warszawa, Krakow, Poznan, Wroclaw and Katowice, with the goal of commencing business operations in May 2008.
“The time is right for Mazda to establish its own sales network in Poland,” says James Muir, President and CEO of Mazda Motor Europe. “The Polish economy continues to recover and its automotive market is growing, so a Mazda-owned subsidiary has the potential to increase our customer base in Europe. And in 2008, we will offer Polish customers our strongest line-up ever, with all-new versions of the Mazda2 and the Mazda6.”
Mazda Motor Europe has nearly doubled its sales over the last five years, and has progressively established wholly-owned subsidiaries in markets throughout Europe. The company has 19 national sales companies covering 20 countries, and now controls almost 90 percent of its distribution in Europe.