July 25, 2005
Mazda, NBC and Time Inc. form promotional partnership
Burbank, California – Mazda and NBC will partner in a promotional campaign brought together by Time, Inc. to showcase the 2006 Mazda5 and NBC’s fall programming line-up. Starting in July, the campaign will use on-air promotion, movie theatre advertising, magazines, CD-ROMs and interactive online services.
The promotion, titled “NBC First Look, presented by Mazda”, will infuse Mazda branding into a glimpse at new shows. www.NBC.com will feature previews, behind-the-scenes videos and the making of the Mazda on-air promotional spots, followed in August by season previews, on-set interviews with stars and actor biographies.
In September, People and Entertainment Weekly will include a CD-ROM featuring NBC and Mazda content in its annual fall issues, mailed directly to subscribers.