Warranties will still have time limits between 3 and 7 years
It looks like Mazda is trying the same trick attempted by Mitsubishi years ago. The Japanese automaker has developed a new warranty strategy to woo customers into considering the brand.
Mazda today announced, as of the 2015 model year, all models will have warranties with unlimited mileage. This includes new vehicle, roadside assistance, powertrain, and anti-perforation warranties.
“Mazda’s focus is on long-term customer satisfaction,” said Kory Koreeda, president of Mazda Canada Inc, in a release this morning.
“By offering our customers an Unlimited Mileage Warranty, we believe it will enhance their ownership experience by alleviating concerns such as kilometre limitations, repair costs and resale value.”
If you’ve already purchased a 2015 model year Mazda, the warranty enhancements will be retroactive. That’s an excellent surprise.
“An Unlimited Mileage Warranty fits perfectly with our brand,” said David Klan, Senior Director of Sales, Marketing and Regional Operations.
“Mazda is a company that always challenges traditional conventions to make improvements. Driving enjoyment is essential to Mazda; it’s in our DNA, and every car we make. So offering a different kind of warranty that doesn’t restrict customers from enjoying their vehicle and driving as much, or as far, as they want is an ideal fit.”
Back in 2004, in order to gain traction in the marketplace and instill trust in the buying public, Mitsubishi announced a 5-year new vehicle warranty and 10-year powertrain warranty. It is still offered today on Mitsubishi vehicles.
[Editor’s Note: In the video above, you will see an engine being built that could probably use this kind of warranty. Unfortunately, such an engine is no longer offered by Mazda.]