March 25, 2004

Mazda builds 700,000th Miata

Hiroshima, Japan – Mazda Motor Corporation marked a significant production milestone on March 5 as the 700,000th Mazda Roadster (known as Miata and MX-5 in other markets) rolled off the assembly line at the Ujina No. 1 plant near Mazda’s headquarters in Hiroshima, Japan. Vehicle number 700,000, powered by the new 1.8-litre turbocharged, 178-horsepower engine and painted Velocity Red Mica, will be shipped to the U.S. market. This milestone was achieved 14 years and 11 months after the original Mazda Roadster was launched in April 1989 and further extends the company’s world record for production volume of a two-seat convertible sports car.

In May 2000, the Mazda Roadster was recognized by the Guinness Book of World Records as the world’s top-selling two-seater roadster with a cumulative production volume of 500,000 units. To mark the new production milestone, Mazda will re-apply with the Guinness organization in an effort to reestablish the record.

The Mazda Roadster debuted at the Chicago Auto Show in February 1989, was launched in the United States in May of the same year and then rolled out in markets throughout the world. The Mazda Roadster debuted in Japan in September 1989.

Since launch, the Roadster has captured more than 100 international automotive awards, including two key awards in the United States: “Automobile of the Year” by Automobile Magazine and one of Car and Driver magazine’s 10Best Cars.

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