February 14, 2002
Maybach to premier at Geneva Motor Show
Stuttgart, Germany – Mercedes-Benz has chosen to introduce the new Maybach super luxury car at the 72nd Geneva Motor Show, March 7th to 17th, 2002. The Maybach is scheduled to go on sale this Fall.
The Maybach exhibition will take a stroll down memory lane, looking at the legendary sedans which in their day, along with the Mercedes-Benz models, constituted the elite in German automotive manufacturing. With their technical prowess, quality and exclusive style, these imposing luxury cars quickly made a name for themselves all over the world. Each car was hand-built around the engine and chassis on the basis of individual customer specifications. The flagship model was the Maybach “Zeppelin”, with its breathtaking V12 engine. With a length of approximately 5.5 metres, this was the largest German passenger car of its era.
The new Maybach is aiming to establish itself at the forefront of a small but select market segment where experts believe there is further potential for growth in the coming years. Customers have repeatedly approached DaimlerChrysler with a request for highly exclusive automobiles in the high-end luxury class.
“We are meeting that request with all the resources of one hundred-plus years of experience and engineering ability in the development and production of luxury saloons”, says Professor J