April 4, 2007


March vehicle sales down but numbers still impressive, analyst says

Richmond Hill, Ontario – Passenger car and light truck sales dropped 0.4 per cent in March 2007 compared to March 2006, but were still strong at 150,748 vehicles, says industry analyst Dennis DesRosiers. That figure made March 2007 the third-highest on record, while DesRosiers notes that, “The other important element is that we are getting strong indications from some of the OEMs that they did not push the fleet button heavily in March, so this means that most of sales were retail.”

Eleven brands had double-digit increases in March. “GM was down 18.5 (per cent) but we know that they are seriously backing off of fleet sales so this is expected,” DesRosiers says. “Maybe somewhat worse than they would like, but you have to give them credit for sticking to their strategy.”

Sales figures for March 2007 were:

Manufacturer March 2007 March 2006 Per cent change
DaimlerChrysler 21,011 19,330 + 8.7
Ford 20,286 21,320 – 4.8
General Motors 35,655 43,741 -18.5
Acura 1,927 1,714 +12.4
Audi 678 833 -18.6
BMW 2,128 1,853 +14.8
Honda 13,242 12,287 + 7.8
Hyundai 6,600 6,002 +10.0
Infiniti 730 657 +11.1
Jaguar 101 86 +17.4
Kia 2,829 2,701 + 4.7
Land Rover 228 263 -13.3
Lexus 1,215 991 +22.6
Mazda 8,108 7,004 +15.8
Mercedes-Benz 1,756 1,828 – 3.9
Mini 323 283 +14.1
Mitsubishi 1,426 1,108 +28.7
Nissan 7,412 5,776 +28.3
Porsche 183 178 + 2.8
Saab 196 313 -37.4
Smart 94 251 -18.3
Subaru 1,572 1,419 +10.8
Suzuki 1,242 1,176 + 5.6
Toyota 17,047 16,016 + 6.4
Volkswagen 3,619 2,906 +24.5
Volvo 1,029 1,261 -18.4
Total light vehicle sales 150,748 151,297 – 0.4
Passenger Car 76,487 79,364 – 3.6
Light truck 74,261 71,933 + 3.2

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