Richmond Hill, Ontario – New-vehicle sales went up 5.5 per cent in March, compared with the same period in 2010, contributing to an all-time sales record for the month, according to industry analyst Dennis DesRosiers. The seasonally adjusted annualized rate (SAAR) finished the month at 1.67 million units, the second-highest level in the last three years.

“We are still a long way from consistently strong sales, but the signs of a sustained recovery in the light-vehicle market are emerging,” DesRosiers said. “The sales surge was led by the Detroit Three, who all recorded strong sales gains for the month.”

Ford was number-one for the month, followed by GM and Chrysler. Other large gains were made by Kia, Land Rover, Porsche, Mercedes-Benz, Subaru, Volkswagen and Audi, DesRosiers said. Companies that lost ground included Mazda, Toyota/Lexus, Suzuki, Mitsubishi, Volvo, BMW and Nissan/Infiniti.

“The Detroit Three, up 15.8 per cent, continued to take market share from import nameplate brands, down by 1.8 per cent,” DesRosiers said. “For the year-to-date, the import brands have lost 2.6 points of market share to Detroit, although import brands still control 53.2 per cent of the market.”

DesRosiers also noted that light trucks continue to significantly outsell passenger cars and now account for 57.9 per cent of all sales, a new historical record. The figures for March 2011 were:

Manufacturer March 2011 March 2010 % Change
       
Chrysler 20,377 19,402 +5.0
Ford 25,511 21,996 +16.0
General Motors 24,505 19,383 +26.4
       
Acura 1,389 1,824 -23.8
Audi 1,568 1,480 +5.9
BMW 2,309 2,455 -5.9
Fiat 417 N/A
Honda 13,804 12,565 +9.9
Hyundai 11,668 11,012 +6.0
Infiniti 827 888 -6.9
Jaguar 84 78 +7.7
Kia 5,394 4,437 +21.6
Land Rover 295 249 +18.5
Lexus 1,412 1,303 +8.4
Mazda 5,787 8,152 -29.0
Mercedes-Benz 3,162 2,762 +14.5
Mini 370 324 +14.2
Mitsubishi 1,895 2,167 -12.6
Nissan 7,726 7,729 0.0
Porsche 219 170 +28.8
Saab 7 N/A
Smart 126 230 -45.2
Subaru 2,700 2,503 +7.9
Suzuki 577 954 -39.5
Toyota 16,257 18,489 -12.1
Volkswagen 4,536 4,272 +6.2
Volvo 563 604 -6.8
       
Total sales 153,485 145,428 +5.5
Passenger car 69,163 69,569 -0.6
Light truck 84,322 75,859 +11.2
       
Domestic 70,393 60,781 +15.8
Import 83,092 84,647 -1.8

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