Toronto, Ontario – 25 per cent of commuters say they’d take a pay cut for a shorter drive to work and 13 per cent confess they’ve wanted to quit their job because of the daily drive, according to a new poll by tire maker Goodyear Canada.  

Commuters in Ontario are most likely (28 per cent) to say they’d take a pay cut in exchange for a shorter commute to their workplace. Commuters in Manitoba/Saskatchewan and B.C. are least likely (18 per cent) to consider less pay for less driving. Slightly more women (27 per cent) than men (24 per cent) put time ahead of money. 

Forty per cent of working Canadians say that the maximum amount of time they would be willing to spend commuting to and from work each day is under 30 minutes, but 13 per cent say they could hack a 60-90 minute daily round trip. Just six per cent who would tolerate a commute of 90-100 minutes; two per cent say they could grind out more than three hours a day on the road. 

Against this backdrop, Goodyear is launching a search for the Canadian with the longest daily commute ( to reinforce the importance of getting there safely each and every day. The winner of Goodyear’s search for the longest commute will be awarded $5,000 worth of prizes that pamper both car and driver, including new Goodyear tires and even chauffeur service for a day. 

“Super-commuters are unsung heroes, and we think its time to identify them and celebrate them,” said Ian McIntosh of Goodyear Canada. “Our search will crown the individual who commutes the furthest, no matter what the distance, Goodyear tires will help you get there safely.” 

The Goodyear Carpool Poll was conducted by Harris/Decima on August 7th to August 17th, 2008 among a sample of 1,000 Canadians, and has a margin of error +/-3.1 per cent, 19 times out of 20.


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