New York, New York – Chevrolet celebrated Earth Day at the New York International Auto Show with the introduction of the all-new 2013 Malibu Eco, the company’s most fuel-efficient midsize sedan in its history.

The new model features eAssist “light electrification” hybrid technology, and is based on the all-new 2013 Malibu that will be sold in nearly 100 countries. The Eco will be the first Malibu sold in the United States in early 2012, with the Malibu LS, LT and LTZ trim levels joining the lineup in the summer.

The eAssist system uses a lithium-ion battery and electric motor-generator to enable regenerative braking electric assist and start-stop functionality. The compact system weighs only 29 kilograms.

The Malibu Eco also features an aerodynamic exterior, underbody aero enhancements, and electronically-controlled shutters in the lower grille, similar to those used on the current Cruze Eco, which close at higher speeds to push more air over and around the vehicle to boost fuel economy. An Eco gauge in the cluster continually responds to driving behaviour to encourage fuel-efficient driving, while the auto stop indicator informs the driver when the engine is in start-stop mode.

Connect with Autos.ca