Washington, D.C. – The Made in the USA Foundation, a non-profit organization dedicated to promoting American-made products, has filed two complaints with the U.S. Federal Trade Commission (FTC)against Chrysler and Ford for ads that it said are misleading.
The ads in question claim that certain vehicles were made in the United States when they were actually imported.
The complaint against Chrysler is for its television and print ads for the Chrysler 300, which has a tag line of Imported from Detroit. “The ads are clever, but they are false,” said Joel Joseph, general counsel to the Foundation. “The Chrysler 300 is made in Canada. The Chrysler 300 is assembled in Brampton, Ontario, Canada and often includes a Mexican-made engine. Last time I checked, Detroit is not in Canada. Chrysler is flat wrong to imply the Chrysler 300 is made in the United States and we have asked the FTC to order corrective advertising.”
The complaint against Ford is for a radio advertisement for the Fusion, which states that it is an American car. “The Fusion is made in Mexico, and is not an American car,” Joseph said. “The Ford ad misleads and confuses the public and we have asked the Federal Trade Commission to stop the ads.”
The Foundation has also alleged that Chrysler and Ford have stripped country-of-origin off these and other cars at auto shows in New York, Washington, Detroit and Los Angeles. “Chrysler and Ford are intentionally misleading consumers by implying all of their vehicles are made in the U.S.A., when they are not,” Joseph said.