Fredericton, New Brunswick – Mothers Against Drunk Driving (MADD) Canada has teamed up with New Brunswick’s Alcool NB Liquor to debut Fini, MADD Canada’s first high school multi-media assembly program for French students.

The program is shown on three large screens and uses music videos, video clips and personal testimonials to drive home the message that it is never okay to mix alcohol or drugs with driving.

“Fini gives students a stark and realistic look at what can happen if they or someone they know makes the decision to drive while impaired,” said Marie Claude Morin of MADD Canada. “We are very pleased to be able to deliver this education resource to French high schools and reach even more students with this important message about the dangers of impaired driving.”

Alcool NB Liquor (ANBL) is sponsoring ten presentations of Fini and ten of its English counterpart, Wasted, in high schools throughout New Brunswick. Between now and the end of the school year, more than one million students across the country will see the films, including almost 20,000 high school students in New Brunswick.

“ANBL is extremely proud to work alongside and support MADD Canada in their efforts to educate young people about the dangers of drinking and driving,” said Dana Clendenning, president and CEO of ANBL. “As part of our social responsibility mandate, we are taking action to help reduce the number of fatalities associated with youth drinking and driving.”

The high school multi-media assembly program has been in use for a number of years, but this is the first time MADD Canada has had the resources to produce and deliver the full program in French.

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