Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada has unveiled a new public service announcement (PSA), which likens impaired driving to rolling the dice and gambling with your driver’s license.
The PSA, entitled Tossing the Dice, can be viewed at MADD.
“What we’re telling people is when you drive while impaired, you’re gambling with your driver’s license,” said Andrew Murie, MADD CEO. “More importantly, you’re gambling with your life and the lives of others.”
The 30-second spot also informs Ontario drivers about changes to a roadside suspension law that will take effect on May 1, 2009. As of that date, drivers with blood alcohol concentrations (BAC) at or over 0.05 per cent will face license suspensions from three to 30 days.