September 17, 2007

MADD Canada unveils first Ontario roadside memorial sign

Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada has unveiled Ontario’s first roadside memorial sign for victims of impaired driving in Newmarket, north of Toronto. The ceremony included family members of Joseph Sweers and Rupbert Edwards, who were killed while on their way to work in June 2006 by an impaired driver at Highway 48 near Davis Drive.

“Memorial roadside signs serve as a symbol of remembrance and respect for those who have been innocently killed because of alcohol impairment on Ontario’s highways,” says Margaret Miller, MADD Canada’s National President. “For the families and friends who have suffered a tragic loss in an impaired driving crash, this is a fitting tribute that honours in a meaningful way those killed. These memorials also serve as a reminder to the public that it is dangerous, and potentially fatal, to drive while impaired by alcohol or drugs. The signs should provide a sobering message to motorists.”

The memorial sign program is the result of several years’ work by MADD with government officials.

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