November 28, 2006

MADD Canada to place roadside memorials

Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada and the Ontario government have announced they will be placing roadside memorial signs on provincial highways, to commemorate lives lost as the result of an impaired driver. The roadside signs are also used in other jurisdictions, including Nova Scotia and Prince Edward Island.

“Our latest annual statistics show that 192 people died in collisions involving a drinking driver in Ontario,” says Transportation Minister Donna Cansfield. “These memorial signs are a symbolic gesture to remember loved ones who have lost their lives as a result of an impaired driver. They’ll also remind people to make the responsible choice.”

MADD Canada will administer the memorial sign program, and will work with the Ministry of Transportation to install the signs at safe locations along provincial highways. The signs will only be installed after a drinking and driving conviction has taken place, and permission from the victim’s family is obtained. Signs will include the victim’s name and MADD Canada’s logo.

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