January 12, 2007

MADD Canada releases radio public service announcements

Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada has released two anti-impaired driving radio public service announcements (PSAs). The announcements feature actors portraying people killed by drunk drivers, speaking about their hopes for the future of their surviving loved ones.

The 15-second radio spots depict a dead mother speaking about her surviving children in “I am dead”, while a dead husband speaks about his seriously injured wife in “And so am I”. The PSAs can be heard at here and here.

MADD Canada says it wants to accomplish two things with the PSAs. “By having Canadians think about the hopes of those killed, we wanted to relate the terrible and ever-lasting impact impaired driving has on a family and a person’s loved ones,” says Karen Dunham, National President of MADD Canada. “These radio spots will catch listeners’ attention by ‘telling it like it would be’ from a victim’s perspective. We also wanted to ensure Canadians knew that MADD Canada is a resource where impaired driving victims, and their families and friends, can turn to for help and to receive the support they need to carry on.”

The PSAs were made available to stations across Canada in late December and should be heard on airwaves this month.

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