February 7, 2007

MADD Canada relaunches “Enough is Enough” campaign

Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada has re-launched its public awareness campaign to bring the “misunderstood” legal limits for drinking and driving to Canadians’ attention. The goal of the “Enough is Enough” campaign is to educate and move the country’s lawmakers to draft effective impaired driving laws with more appropriate legal limits. The campaign urges the public to become informed and voice its concerns about how much one can drink and then legally drive.

Central to the campaign is MADD Canada’s support for MP Ron Cannan’s legislation, Bill C-376, that introduces a new 0.05 per cent blood alcohol content (BAC) Criminal Code offence for impaired driving. MADD Canada reports that, in practical terms, the current federal limit of 0.08 per cent BAC means a 200 lb. man on an empty stomach can drink over six standard drinks in two hours, and will likely not be charged with a Criminal Code offence for impaired driving.

The association has compiled mounting empirical evidence, public service announcements and resource documentation in support of a review of Canada’s BAC. For more information, visit MADD Canada.

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