Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada and Recochem Inc. have forged a partnership based on mutual concern for safe driving.

As the leading windshield washer fluid provider to Wal-Mart Canada, Recochem will contribute 10 cents of each purchase of its 3.78-litre product to MADD Canada.

“We are pleased to have Recochem as a National Sponsor and our newest Project Red Ribbon campaign sponsor,” said MADD Canada president Margaret Miller. “MADD Canada and Recochem share ahope and a determination to eliminate unnecessary crashes and we are both doing our part to ensure safe driving habits. With snowy and icy weather and nasty road conditions around the corner, we urge motorists to drive safe this winter, pick up your Recochem windshield washer fluid to help support anti-impaired driving efforts. Together, we will be delivering our message to more Canadians this winter.”

Connect with Autos.ca