November 2, 2006
MADD Canada launches its 2006 Project Red Ribbon campaign
Oakville, Ontario – Mothers Against Drunk Driving (MADD Canada) has launched its 19th annual national public awareness campaign for sober driving. The Project Red Ribbon campaign runs through the holiday season.
MADD Canada urges Canadians to display a red ribbon on a vehicle’s antenna or rearview mirror, or to tie it to a keychain, briefcase, purse, backpack or other personal item. MADD Canada volunteers distribute more than four million ribbons across the country.
The company’s Web site, at www.madd.ca, will have new features each week from November until January, including an e-postcard campaign, in-depth interviews, a “Holiday Wish” and a special campaign podcast later in December.