November 6, 2007


MADD Canada launches holiday campaign across Alberta with help of AMA

Calgary, Alberta – Ten local Alberta chapters of Mothers Against Drunk Driving (MADD) Canada are teaming up with the Alberta Motor Association (AMA) to deliver a message about the dangers of impaired driving during the holiday season with the 2007 Project Red Ribbon campaign.

Representatives from MADD Alberta Chapters and AMA officially launched the program yesterday, along with Calgary’s police, fire and EMS personnel and community leaders, who joined in to urge Alberta motorists not to drive after consuming alcohol or taking drugs.

“We ask Alberta motorists to display a red ribbon and help with the fight against impaired driving,” says Wayne Kauffeldt of the MADD Calgary Chapter. “By flying a MADD Canada ribbon, you are sending a message that you’re committed to driving sober. We also want this ribbon to signal to everyone their responsibility to call 911 and report a suspected impaired driver to police so that a potential crash can be averted.”

Allstate Insurance Company of Canada is the Project Red Ribbon Title Sponsor, while the AMA is the provincial sponsor for Alberta. Other key sponsors include #TAXI, Suzuki Canada Auto Dealers Foundation and Coyle Corrugated Containers.

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