November 2, 2007

MADD Canada launches 2007 Project Red Ribbon awareness campaign

Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada has begun its annual national public awareness Project Red Ribbon campaign for sober driving throughout the holiday season, with a plea to Canadians to get involved and ensure safer roads from impaired driving.

“We would like to see Canadians get involved in the fight against impaired driving,” says Margaret Miller, MADD Canada national president. “They can do so by displaying a red ribbon on their vehicle or their car keys, purse, backpack or other personal items to reinforce the important message not to drive while impaired by alcohol or drugs.

“We also urge Canadians to call 911 if they see a suspected impaired driver. Call 911 and report the incident to the police so that the immediate danger of an impaired driving crash can be removed from the road. You never know, by phoning 911 you may be saving a life.”

More than four million red ribbons are distributed across the country by MADD Canada volunteers, with the hope of effectively delivering their sober driving message during the busiest social time of the calendar.

“By displaying the MADD Canada red ribbon, you make a personal commitment to drive sober,” Miller says. “The red ribbon is a tribute to honour those who have been killed or injured in impaired driving crashes. It serves as a constant message to people on the roads to drive safe and sober. We also want the red ribbon to serve as a reminder to call 911 and take action to ensure our roads are safe.”

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