Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada has premiered its new multi-media assembly show, Dead on Arrival (DOA), to schools in Halifax and Vancouver. Over the school year, more than 650,000 students will experience the dramatization, which delivers an important drug and alcohol awareness message, thanks to a partnership between MADD Canada and the show’s tour sponsor, General Motors of Canada.

“GM and MADD Canada are concerned about the unacceptably high rate of Canadian youth who are involved in impaired driving crashes,” said Margaret Miller, MADD Canada national president. “Road crashes are the number one cause of youth fatalities in Canada. One in three people who die on Canada’s roads due to alcohol-related crashes are under the age of 25. Our multi-media production tour is one way of getting the important message of sober driving directly in front of students and young drivers.”

DOA is a dramatization of a fatal crash and what it means for the victims, their friends and the community. The program, which will run through the 2008-2009 school year, features a fictional narrative and the personal experiences of three victim families from across Canada. To preview the presentation, visit MADD Canada.

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