Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada has begun its annual national public awareness campaign, Project Red Ribbon, for sober driving through the holiday season. The association has put forth a plea to Canadians to get involved by phoning 911 when they see a suspected impaired driver.
“We would like to see Canadians get involved in the fight against impaired driving,” said MADD national president Margaret Miller. “Call 911 if you see a suspected impaired driver and report the incident to the police. In this way, the immediate danger of an impaired driving crash can be removed from the road. You never know, by phoning 911 you may be saving a life. We would also like Canadians to make a personal pledge to drive sober and display a red ribbon on their vehicle or their car keys, purse, backpack or other personal item to reinforce the important message not to drive while impaired by alcohol or drugs.”
Millions of red ribbons are distributed across the country by MADD Canada volunteers, with the hope of effectively delivering their sober driving message during the busiest social time of the calendar. The 2008 campaign features Nova Scotia police officer Bruce Miller, who lost his life in an impaired driving crash.
Sponsorship for the campaign includes Title Sponsor Allstate Insurance Company of Canada, National Sponsor Recochem, and Official Sponsors #TAXI and Suzuki Canada Auto Dealers Foundation. Provincial sponsors include the Alberta Motor Association, Bank of Montreal and Coyle Corrugated Containers Inc.