December 7, 2007

MADD Canada and Manitoba government announced new roadside memorial program

Winnipeg, Manitoba – Mothers Against Drunk Driving (MADD) Canada and the government of Manitoba have announced a new Roadside Memorial Program for impaired driving victims. Family and friends of impaired driving victims on Manitoba’s provincial highways will now have an opportunity to erect a roadside memorial sign as a tribute to loved ones.

“The memorial roadside signs will serve as a symbol of remembrance and respect for those who have been innocently killed because of alcohol impairment on Manitoba’s highways,” said Margaret Miller, MADD Canada National President. “For the families and friends who have suffered a tragic loss in an impaired driving crash, this is a meaningful way to honour their loved ones. The memorials will also serve the public as a sobering reminder, a strong message about the consequences of impaired driving.”

MADD Canada says that impaired driving is Canada’s number-one criminal cause of death, with an average of four Canadians killed and 187 seriously injured as a result of impaired driving every day.

MADD Canada has worked with Prince Edward Island, Nova Scotia and Ontario to establish similar programs. The first memorial in P.E.I. was placed in Caledonia in May 2006 to honour the memory of Miller’s son, Constable Bruce Miller. Miller said that she hopes the roadside memorial programs will be established in every jurisdiction within the next few years.

Connect with