October 4, 2006

MADD Canada and GM take new multi-media show on cross-Canada tour

Vancouver, British Columbia – Mothers Against Drunk Driving (MADD) Canada and General Motors Canada have officially launched a new big-screen, multi-media assembly show, called Mind Control, on the realities of drinking or taking drugs and driving. The show, which will make a cross-country tour of high schools, made its premiere at a Vancouver school; it is expected to be viewed by as many as 600,000 students over the next eight months.

According to MADD statistics, one in every eight deaths and injuries in road crashes is a teenager; two out of five teens killed on the road have been drinking. Male drivers account for 87 per cent of teen impaired driving deaths and 89 per cent of injuries, while girls are more likely to be killed or injured as passengers.

For more information about the tour, the show, or to book the production, visit www.madd.ca.

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