Winnipeg, Manitoba – Students across Canada will learn about the realities of impaired driving through Mothers Against Drunk Driving (MADD) Canada’s multi-media assembly program this school year.
Thanks to sponsorship from Manitoba Public Insurance, approximately 85,000 students across the province will see the English program Shattered or the French program En Éclats, starting this week at schools in The Pas. Across the country, the program will be delivered to one million students during the 2010-2011 school year.
“Reaching out to students and youth is crucial to our mission to stop impaired driving, because those age groups are at such increased risk for impaired driving crashes,” said MADD Canada president Denise Dubyk. “The statistics are frightening.”
Young people have the highest rates of traffic death and injury per capita among all age groups, and the highest death rate per kilometre driven among all drivers under 75 years of age. Motor vehicle crashes are the leading cause of death among 15- to 25-year-olds and alcohol is a factor in 45 per cent of those crashes.
The school program features a fictional account of several high school students and their families enjoying a typical Saturday night. As their stories unfold, it becomes evident that the actions and choices of some will have life-altering consequences. The program includes testimonials from several real-life victims of impaired driving.