August 14, 2006

MADD and HSAA create “We help victims pick up the pieces” campaign

Edmonton, Alberta – The Health Sciences Association of Alberta (HSAA) and Mothers Against Drunk Driving (MADD) have teamed up for a summer campaign with the slogan, “We help victims pick up the pieces” to urge Alberta motorists not to drink and drive.

The slogan reflects the organizations’ commitment to help the victims of impaired driving put their lives back together in the aftermath of a drinking and driving tragedy.

“‘We help victims pick up the pieces’ is on posters in hospitals, schools, libraries and liquor stores across the province,” says HSAA president Elisabeth Ballermann. “Radio public service announcements feature HSAA members sharing their on-the-job experiences about the victims of impaired driving. For the first time this year, campaign posters are on buses in Calgary and Edmonton.

“From the crash site to the emergency room, to intensive care and rehabilitation, Health Sciences members see first-hand the tragic consequences of drinking and driving. With this awareness campaign, we hope to reduce the number of impaired driving crashes, saving lives and preventing injuries on Alberta roads.”

HSAA is a labour union representing more than 13,000 professional, technical, support and ambulance workers in Alberta’s health care system. The organizations’ public awareness drive runs from the Victoria Day to the Labour Day holiday weekend, and each year, volunteers from the ten MADD Canada Alberta Chapters participate in police roadside check stops across the province.

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