March 5, 2007


Luxury vehicle sales show growth in February, analyst says

Richmond Hill, Ontario – Luxury brands had strong growth in February, but overall light vehicle sales dropped by 0.3 per cent compared to February 2006, according to data released by industry analyst Dennis DesRosiers. Sales are still up by 2.5 per cent year-to-date.

“GM, Ford and Chrysler saw sales drop 6.0 per cent while import nameplates were up 7.1 per cent, which is a continuation of a now nine-year trend,” DesRosiers says. “I wonder where the bottom is for the Detroit-based players as a group?”

DesRosiers also notes that while passenger cars were down 3.1 per cent, light truck sales were up 2.4 per cent. “Gas prices headed higher in February so this is a bit unusual,” DesRosiers says, who suspects that it is compact light trucks that are selling and will analyze the data later in the month.

“Although the year is starting out well, all things considered, we still believe the sector will be in tough over the full year with sales down in the 3 to 5 per cent range,” DesRosiers says. “March will tell an interesting tale like it does every year. March is the first big month for vehicle sales and can help set the tone for the rest of the year.”

Sales figures for February were:

Manufacturer February 2007 February 2006 Per cent change
DaimlerChrysler 15,558 15,544 + 0.1
Ford 13,461 15,179 -11.3
General Motors 22,977 24,598 – 6.6
Acura 1,117 1,095 + 2.0
Audi 480 458 + 4.8
BMW 1,377 1,135 +21.3
Honda 6,938 7,151 – 3.0
Hyundai 4,952 4,620 + 7.2
Infiniti 445 380 +17.1
Jaguar 61 53 +15.1
Kia 1,892 1,833 + 3.2
Land Rover 150 163 – 8.0
Lexus 801 600 +33.5
Mazda 5,167 4,592 +12.5
Mercedes-Benz 984 928 + 6.0
Mini 221 172 +28.5
Mitsubishi 925 819 +12.9
Nissan 4,846 3,637 +33.2
Porsche 104 97 + 7.2
Saab 103 137 -24.8
Smart 94 172 -45.3
Subaru 1,047 1,011 + 3.6
Suzuki 620 872 -28.9
Toyota 9,970 9,509 + 4.8
Volkswagen 2,240 1,906 +17.5
Volvo 502 699 -28.2
Total light vehicle sales 97,032 97,360 – 0.3
Passenger Car 47,254 48,756 – 3.1
Light truck 49,778 48,604 + 2.4

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