September 20, 2002

Lower pricing, special edition mark RAV4 for 2003

2003 Toyota RAV4
Click image to enlarge

For 2003 Toyota’s compact SUV, the RAV4, will be available in a new “Chili” special edition, while other models will benefit from reduced prices.

The 2003 RAV4 “Chili” will have a solid-colour exterior in
either black or white, a new sport-style front grille, hood scoop, headlights
with black surrounds, 16-inch aluminum alloy wheels, and a new audio system
that adds digital MP3 capability to the radio and CD player.

“The ‘Chili’ special edition shows off the muscle that some people might
have overlooked in RAV4,” said Tony Wearing, Group Vice President of Vehicle
Sales and Marketing for Toyota Canada Inc. “It has all the SUV versatility
and driving refinement that has made RAV4 a hit with active buyers – and more
high-energy attitude. We expect that this, and the ability to take MP3
technology on the road, will make the “Chili” RAV4 a particular hit with young

The new “Chili” Special Edition will carry a price tag of $28,570. Across
the lineup, Toyota is offering reduced pricing on many revised and
carry-over models. For example, a RAV4 with 4-speed automatic transmission
fitted with the “B” package of options, to which a security cover has been
added, will cost $105 less than it did last year. The same model fitted with
“Package C” – including ABS, wider tires and alloy wheels – drops $540 to
$29,885; with “Package D” – including leather seats and moonroof – RAV4 costs
$33,220, or $1,020 less than the 2002 model.

The base RAV4, which will share the sporty hood scoop,
front grille and black headlight surrounds with the “Chili” edition.

The 2003 RAV4 may be easily customized with several option packages. “Package B” includes keyless entry, air conditioning, cruise control, full-colour front and rear bumpers and body side molding, roof rack, and a soft tire cover.

The “Chili” Package starts with everything in Package B, then adds the
special exterior detailing plus: heated exterior remote mirrors, wheel locks,
unique floor mats and badging, and a 180-watt Panasonic AM/FM/CD/MP3 audio
system with title display, remote control and removable audio face plate.

“Package C” adds ABS; larger, wider tires with alloy wheels; heated outside mirrors; colour-keyed mudguards, fender flares, bumpers, side moulding, door handles and hard spare tire cover; fog lamps and privacy glass.

For those who want more comfort, “Package D” then adds leather seating
surfaces, steering wheel and shift knob; power moonroof; 6-speaker sound
system with cassette; a colour-keyed rear spoiler and a theft deterrent system
with engine immobilizer.

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