April 22, 2005
Lincoln teams with “Magic” Johnson
Atlanta, Georgia – Lincoln has teamed with NBA legend Earvin “Magic” Johnson for a series of events designed to showcase the all-new 2006 Mark LT luxury pickup truck.
The events, called “Step Into UnExpected Luxury”, include music, fashion, entertainment and custom-built Mark LTs that tie into the current fascination with heavily customized luxury vehicles, such as those featured on the MTV show “Pimp My Ride”.
Lincoln has also teamed with DUB, a leading urban lifestyle franchise whose popular magazine is considered the “official voice” of urban auto aficionados.