Lincoln has announced the launch of a three-minute movie ad for the all-new MKS, which will debut on U.S. television and then run online.
Lincoln has announced the launch of a three-minute movie ad for the all-new MKS, which will debut on U.S. television and then run online.. Click image to enlarge

Dearborn, Michigan – In a significant move from typical 30- and 60-minute commercials, Lincoln has announced the launch of a three-minute movie ad for the all-new MKS, which will debut on U.S. television and then run online.

Shot on location in Hollywood Hills, the commercial, entitled MadCrazyLove, will have accompanying 30- and 15-second spots and feature a fun, romantic story. The ad made its television debut during the Black Entertainment Television Awards pre-show, and will be seen online at www.lincoln.com and www.lincolnlounge.com.

“Studies continue to show that Americans are embracing the Internet in a bigger way and are looking beyond sound bites for broader stories,” said Lincoln Communications Manager Tom Grill. “As this advertising model changes, Lincoln will continue to design fresh and innovative advertising that is hard-hitting and relevant. MadCrazyLove accomplishes just that and introduces our new Lincoln MKS in a fun, yet meaningful way.”

The 2009 MKS will begin arriving in dealerships across North America by the end of June.

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