March 14, 2006
Lincoln and Mercury launch new series of “Webisodes”
Dearborn, Michigan – Following its first Internet movie series, “Meet the Lucky Ones”, Lincoln Mercury is launching two new “webisode” film series supporting the Lincoln Zephyr and its sister car Mercury Milan. The brands are increasing their efforts to target younger customers through non-traditional marketing campaigns. (The Mercury brand is sold in the U.S. but is no longer available in Canada.)
The first installments of the dual five-week Web series have debuted at www.lovelybysurprise.com, sponsored by Lincoln, and www.theneverything.com, sponsored by Mercury. The Lincoln film tells the story of an author whose fiction overtakes her real life, and includes product placements of the vehicle. “Lovely by Surprise” features Austin Pendleton, who appeared in the films “A Beautiful Mind” and “Amistad”, and also stars actress Kate Burton of “Grey’s Anatomy” and Carrie Preston of “Sex and the City”.