MISSISSAUGA, ON,  – Nissan Canada Extended Services Inc. (NCESI) announced today a new partnership with Lions Gate Marketing Company Ltd. (LGM).  Under this new agreement LGM will market and administer Wear Protection and Anti-Theft products under Nissan Security Plus and Infiniti Elite brands.

“We have fairly comprehensive extended service programs today,” says Scott Ashby, Manager NCESI, “however; at Nissan Canada we strive to stay ahead of the competition and seek new ways to support our dealer network and drive customer satisfaction throughout the ownership experience. We identified areas of opportunity, and then we sought out the best industry partner to make it a reality. LGM was a clear choice. With over 14 years’ experience in the automotive market they have the knowledge, expertise, and a coast-to-coast team of dedicated Dealer Development Managers to deliver complete warranty and insurance solutions.”

With this new partnership, LGM represents eight leading automotive brands and provides services to over 1,200 dealers across Canada.

In addition to adding these two new protection products, NCESI has endorsed the sale of LGM’s proprietary SecureDrive Mechanical Breakdown Protection, for off-make vehicles sold though Nissan and Infiniti stores.  This strategic move allows their dealer networks to realize efficiencies by providing a one source solution for all extended warranty products.

“Promoting our own brands is of course number one priority,” explains Ashby, “but part of doing business in the automotive arena is handling customer trade-ins.  We want to ensure that our network is armed with industry leading coverage to offer their new and used customers, regardless of brand of the vehicle.”

These products are available for immediate sale.  For more information visit your local Nissan or Infiniti retailer.


Source: Canada Newswire / Nissan

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