April 19, 2005
Lexus tops satisfaction survey in Britain – J.D. Power and Associates
London, England – For the fifth consecutive year, Lexus topped the overall rankings in the J.D. Power and Associates/What Car? magazine 2005 Car Customer Satisfaction Index (CSI) Study.
With a score of 848 index points (on a 1,000-point scale), Lexus retained its position as the most satisfying brand to own. Czech carmaker Skoda closely followed Lexus in second place with 847 index points. Honda ranked third with 843 index points, a 14-point increase from 2004.
Mini, which is included in the study for only the second year, was the most-improved brand with an increase of 19 index points in its total score, taking it to sixth place in the overall rankings. Owners of the Mini, built in Oxford, report substantial improvements in the brand’s quality and reliability. Mini is one of five British-built cars in the Top 20, matching the number of Japanese-built models ranked at the top of the study.
In the model rankings, the Honda Jazz ranked as the top model for the second consecutive year, scoring significantly higher than any other model. Three other Honda models placed in the Top 20, including the Swindon-made Civic and CR-V. The Lexus IS 200/300 placed second among the 124 models, and the Toyota Yaris ranked third. Japanese brands did not dominate the 2005 model rankings as they have in previous years, with 10 Japanese models ranking in the Top 20, compared to 14 in 2004.
“This year’s results show that the competition is getting tighter,” said Dave Sargent, executive director of European operations at J.D. Power and Associates. “While Lexus still leads, other brands are improving quickly, and many of the best performances this year are achieved by models from brands such as Honda, Toyota, Skoda, MINI and Kia. It is encouraging for UK motorists that good-quality, satisfying cars come in all shapes and sizes and at all price levels. Also, many of the leading models, including some from Japanese brands, are built right here in the UK.”