August 1, 2006
Lexus rates highest in Taiwan, J.D. Power reports
Singapore – Lexus ranks highest in new-vehicle sales satisfaction in Taiwan for the seventh consecutive year, according to the J.D. Power Asia Pacific 2006 Taiwan Sales Satisfaction Index Study. The study is based on evaluations from more than 2,600 new-vehicle buyers, surveyed at two to six months of ownership, and factors in delivery process, salesperson, delivery timing, deal, dealer facility and paperwork.
Lexus led the industry with a score of 894 on a 1,000-point scale, followed by BMW at 873 and Mercedes-Benz at 862. Toyota ranked fourth overall at 857, remaining the strongest-performing non-luxury brand; Kia was in fifth place at 853, an improvement of 82 points since 2005.
The study revealed that nearly one-half of new-vehicle buyers considered at least one other model prior to purchase; these buyers reported lower scores than buyers who did not consider another model prior to purchase.