June 5, 2006
Lexus ranks highest in customer satisfaction in Britain for sixth consecutive year
London, England – Lexus has dominated Britain’s customer satisfaction ranking for the sixth year in a row, but four of the top ten models are built in Britain, according to a report by J.D. Power and Associates and What Car? magazine.
The Honda Civic, Toyota Avensis, Toyota Corolla and Jaguar S-Type, all of which are built in Britain, rank within the top ten models in the study; also in the top ten are British brands Mini and Jaguar. The other top nameplates are from Skoda, BMW and Volvo.
“Despite the recent, well-documented problems faced by the U.K. car manufacturing industry, Britain continues to build great cars,” says David Motton, editor of What Car? magazine. “While Lexus continues to set the benchmark for customer satisfaction, it is encouraging to see British brands such as Mini and Jaguar performing strongly, signifying that with the right investment and management, British-built vehicles can be a pleasure to own.”
Lexus topped the nameplate rankings with a customer satisfaction score of 873 index points on a 1,000-point scale, and also attained the most improved nameplate, for its 25-point increase over 2005. Honda was second, Skoda third and Toyota fourth; Mercedes-Benz, Hyundai, Subaru and Volkswagen also showed strong improvement among brands performing above average.
The highest-ranking model in the study was the Lexus IS, with 868 index points, followed by the Honda Jazz (sold in Canada as the Honda Fit) in second and the Suzuki Liana (sold in Canada as the Suzuki Aerio) in third. The study is based on the evaluations of nearly 15,000 owners after an average of two years of ownership; the study includes 30 brands and 105 models.