Toronto, Ontario – Lexus has announced that, in cooperation with Sympatico MSN, it is launching a new site dedicated to the Lexus IS F that can be accessed through mobile phones or other Web-enabled portable devices.

The mobile web site allows users to access a dealer locator, IS F videos and other downloads, and Lexus guest services from a mobile device, as well as send information to a friend. Canadian drivers will also be able to choose and build a Lexus IS F by accessing all features, benefits, colours, and specifications.

“Customer research indicates that more than 75 per cent of Canadian households have access to a wireless phone with Internet access,” said Tony Wearing, Managing Director of Lexus in Canada. “The IS F combines passion, luxury and world’s first advanced technology in a performance sports sedan. It brings a new level of excitement and advanced experience to the Lexus brand, so it will be the focus of our engagement with Canadians through mobile media. We will be able to bring Lexus to mobile users and become the first automotive manufacturer in Canada to participate in a research lab connecting Canadians to Lexus from their mobile devices.”

To access the site from a mobile device, visit Lexus.

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