Toronto, Ontario – The Liquor Control Board of Ontario (LCBO) has continued its partnership with Mothers Against Drunk Driving (MADD) Canada in its fight against impaired driving.
LCBO customers can make a donation to MADD Canada’s Project Red Ribbon donation boxes in any of the LCBO’s stores or agency stores, and receive a red ribbon to tie to their vehicles or key chains. Customers can also add a $2.00 donation on their credit and debit card purchases to support MADD Canada throughout the month of December.
The funds generated through the LCBO support MADD Canada’s high school multi-media assembly program, which will reach one million students in the 2009-2010 school year and inform them about the serious consequences of impaired driving. In 2008, LCBO’s holiday-prompted donation appeal raised close to $450,000 for the project.