April 19, 2005

Lane departure warning system wins Pace award

Anaheim, California – Iteris, Inc. a developer of vision-based technology that enhances driver safety, announced that its Lane Departure Warning (LDW) technology, jointly developed for Nissan with Valeo, won a 2005 PACE Award (Automotive Suppliers’ & OEMs Contributions to Excellence) in the product innovation category.

The Lane Departure Warning (LDW) system was first installed by Infiniti last fall as an option on its FX crossover SUVs. Most recently, it became available as an option on the new 2006 Infiniti M mid-size luxury sedans. The Iteris Lane Departure Warning (LDW) system uses a vision-based camera and proprietary software algorithms to monitor the lane markings in front of the vehicle. If a driver makes an unintentional lane departure (without using a turn signal), the system automatically emits an audible warning that alerts the driver to take corrective action.

“We are honored to be recognized with this prestigious award for a product we believe will ultimately become as important to vehicle safety as the seatbelt,” said Jack Johnson, CEO of Iteris, Inc. “This award further illustrates Iteris’ leading role in the introduction of new vision-based safety technologies that help prevent accidents,” concluded Johnson.

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