October 25, 2006
Land Rover uses natural art to launch its 2007 Range Rover
2007 Land Rover Range Rover Sport. Click image to enlarge
Irvine, California – Land Rover has launched its marketing campaign for the 2007 Range Rover with “Extraordinary Perspective” as its central theme. It is the third installment of the company’s “Designed for the Extraordinary” marketing campaign; the latest series presents the idea of an elevated perspective showcased within the cabin of a 2007 Range Rover on California’s central coast.
The premise revolves around pieces of art created in the sand on a beach; from sea level, the works are virtually unnoticeable, but from an elevated viewpoint are strikingly apparent. The art is typically created with a piece of wood and a rake. Sand art began in the late 1960s with a group of artists, who created art that would become a clean slate each day after the tide.