Land Rover’s LRX concept. Click image to enlarge
Gaydon, Warwickshire, England – Land Rover has received a grant offer of up to £27 million from the U.K. government for the production of an all-new vehicle. It would be based on the LRX Concept vehicle, first shown at the Detroit Auto Show last year, and would be the smallest, lightest and most fuel-efficient the company has produced.
Land Rover is due to make a final decision on the go-ahead of the project later this year.
“We welcome the government’s support for this project, which would form a key part of our future product plans and which we very much want to put into production,” said managing director Phil Popham. “Our engineering feasibility study has shown that we can very successfully deliver Range Rover levels of quality, driveability and breadth of performance in a more compact, more sustainable package. Feedback from the most extensive customer research we have ever undertaken also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet all those expectations.”
The grant offer will be made available under the government’s Grant for Business Investment initiative, and would be part of the overall £400 million cost of the project. The grant is separate from the broader automotive support package currently being unveiled by the government.
If the vehicle goes into production, it would be built at the company’s plant in Halewood, which currently produces the Land Rover Freelander 2 and Jaguar X-Type.