May 9, 2007

Land Rover donates four-millionth vehicle to Born Free

Irvine, California – Land Rover’s four-millionth vehicle rolled off the production line yesterday, 59 years after production began at the company’s factory in Solihull, England.

The vehicle, a Land Rover LR3, was donated to the Born Free Foundation, a charity dedicated to wildlife conservation and animal welfare. It was collected by the actress Joanna Lumley, Born Free’s Founder patron, and will become a ‘Rapid Response Rescue’ vehicle for deployment across the UK and Europe.

Will Travers, Born Free chief executive, said, “This important vehicle will enable us to carry out important frontline conservation and animal welfare missions at will. Without Land Rover’s support we simply would not be able to reach some of the off-road remote destinations or tackle some of the rescues that are a vital part of our work.”

Land Rover has pioneered responsible off-roading through its ‘Fragile Earth’ policy globally and Tread Lightly support in North America for many years and currently works with Earthwatch, Royal Geographical Society (RGS), China Exploration and Research Society (CERS), and Biosphere Expeditions.

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