dp_redcross_6_11bf[1]Gaydon, England – Land Rover is launching a new global initiative intended to reach and help vulnerable people around the world, in partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC).

Over the next three years, Land Rover has committed to help national Red Cross or Red Crescent societies implement or step up priority programs in fifteen countries, with a particular focus on two extensive humanitarian programs in Sierra Leone and China.

In addition, and in response to the worsening situation in Pakistan, Land Rover is donating six Defender 110 station wagons to the Pakistan Red Crescent Society to help its disaster relief operation. The vehicles will be used to deliver food, clean water, shelter and medical supplies to people in remote communities. Jaguar Land Rover employees have also been raising money to support the relief operation through the British Red Cross.

“Since 2007, Land Rover’s support to the IFRC has included the donation of 60 vehicles, raised over £2.5 million and reached nearly 100,000 people,” said Phil Popham, Land Rover managing director. “Therefore, we are proud to again be working in partnership with the IFRC on important humanitarian initiatives such as these. The support we provide will help change lives across the world, making a huge difference to vulnerable people in hard-to-reach areas, both locally and overseas.”

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