Sant’Agata Bolognese, Italy – Automobili Lamborghini SpA has announced that it will found a sales branch in Beijing, China and start operations at the beginning of 2009. The new branch, Automobili Lamborghini China, is part of the company’s strategy to further expand its global business activities.
“China has the strongest dynamics of change to undoubtedly become the leading economy in the world,” said Stephan Winkelmann, president and CEO. “As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people. The development of wealth and the developing ‘savoir-vivre’ in China makes it one of the pivotal markets for Lamborghini’s future growth. The decision to establish a branch in China illustates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale.”
Lamborghini expects its car sales in China to grow by 186 per cent in 2008, from 28 cars in 2007 toward 80 in 2008. Currently, the company has three dealers in Shanghai, Guangzhou and Beijing, with one in Hong Kong and two to be opened shortly in Chengdu and Qingdao. More are to be established in future. Lamborghini is focused on establishing a roughly equal split of worldwide sales between North America, Europe and Asia.