June 11, 2004

La Kermesse Mercedes-Benz returns to Place Ville Marie

Montreal, Quebec – Mercedes-Benz Canada is once again sponsoring La Kermesse Mercedes-Benz, their annual Canadian Grand Prix week downtown festival now through Saturday, June 12.

“As the proverbial Montreal downtown core, the courtyard at Place Ville Marie provides us with an ideal location to host this special four-day event and lends itself perfectly to feature a wide array of entertainment and exhibitions in a friendly atmosphere,” said JoAnne Caza, Director of Marketing and Public Relations of Mercedes-Benz Canada.

La Kermesse Mercedes-Benz will feature interesting displays as well as live entertainment on all four days. Not only will visitors also have the opportunity to get up close to their favourite Mercedes-Benz vehicles, they will also have the opportunity to see the West McLaren Mercedes Formula One show car.

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