January 7, 2001
LA Auto Show:
GM introduces earthtroop.com to educate children about the environment
General Motors unveiled
people about protecting and improving the environment.
The site is designed for children aged 7-17 and
promotes awareness, responsibility and respect for the
earth. GM says Earthtroop.com is the auto industry’s
most wide-ranging environmental education site.
“The club originated from GM’s desire to educate
people about maintaining and protecting our natural
resources,” said Dennis R. Minano, GM Vice President
of Environmental and Energy and Chief Environmental
Officer. “The club currently has some 900 members – a
number we know will grow – and we hope
Earthtroop.com will make it enjoyable for people
everywhere to participate in environmental awareness
The GM Environmental Science Club was launched at the
2000 North American International Auto Show last year.
Joining Minano was Bill Nye “The Science Guy,” who
performed several science experiments that also can be
found on the site.
“I applaud GM for creating the site and the
Environmental Science Club,” Nye said. “When you join
the Club, you become an official Earthtrooper. We
Earthtroopers are working to make our world a better
place…keeping it clean and conserving our precious
natural resources. I encourage every kid here to
become an Earthtrooper.”
Nye’s involvement with GM began last year when he
partnered with the automaker.