June 29, 2005
“King Kong” trailer to debut on Volkswagen Web site
Wolfsburg, Germany – A promotional trailer for “King Kong”, a new movie by “Lord of the Rings” filmmaker Peter Jackson, will make its global debut on Volkswagen’s Web site, as part of a promotional tie-in with the VW Touareg. The film, which stars Naomi Watts, Jack Black and Adrien Brody, will be released worldwide by Universal Pictures in December 2005.
The trailer, which runs for two and a half minutes, is currently available at www.volkswagen.com and will play for 48 hours before it is shown on any other Web site, including Universal’s own. The trailer will continue to run on Volkswagen’s site after other sites begin playing it.
Volkswagen will support the film with a Touareg campaign and accompany the film launch with additional activities. Volkswagen has an ongoing partnership with Universal and many film projects are under consideration for varying levels of promotional activities.