Mississauga, Ontario – KidSafe has been named the winner of Kia’s $25,000 Drive Change Day contribution award. The automaker’s contest asked Canadians to nominate organizations based on their community efforts, with the recipient using the funds to support its cause.
KidSafe was chosen for its work as a non-profit organization that cares for Vancouver’s most vulnerable children and youth during school break times, providing a haven for them to receive a full day’s nutrition, recreation and education.
“We were pleased with the overwhelming response and submissions from Canadians,” said Maria Soklis, vice-president and COO at Kia Canada. “The heightened level of community outreach was especially compelling in the case of KidSafe, and that is what distinguished them from other nominees.”
KidSafe was launched in 1993 by inner-city school principals, concerned citizens and the Vancouver Sun newspaper in response to an incident that left an eight-year-old child severely beaten and then abandoned in a vacant apartment. KidSafe began by keeping two schools open for at-risk children during winter break, providing them with a safe place to go when school is out.