Musician Kid Rock will appear at GM Style. Click image to enlarge
Detroit, Michigan – Michigan native Kid Rock will appear at GM Style, a celebration of cars, music and fashion leading up to the North American International Auto Show. Other performers at the January 12 event include Mary J. Blige, DJ Samantha Ronson and Maroon 5.
GM also announced that the E85 Hot Rod and Chevrolet Camaro convertible concepts will be shown on the GM Style runway. The E85 Hot Rod was introduced at the SEMA aftermarket show in Las Vegas in November, while the Camaro convertible was the finale introduction at last year’s GM Style event.
In addition to performing, Kid Rock will introduce his Made in Detroit line of shirts, jackets and hats. GM Style will be held in a pavilion on the Detroit River, just east of GM’s Global Headquarters at the Renaissance Center, and will be simulcast on www.gm.com. In addition to kicking off the Auto Show, GM Style is also the start of a series of activities, called GMnext, leading up to the start of GM’s next 100 years; the corporation turns 100 on September 16, 2008.