Kia Soul Burner
Kia Soul Burner. Click image to enlarge

Seoul, South Korea – Kia has unveiled three Soul concepts and two “eco_cee’d” concept cars at the 78th Salon de l’Automobiles in Geneva. The Soul concepts are closely related to a new production car that will make its world premiere at the Paris Show in October and be revealed in Canada at the Canadian International Auto Show in Toronto in February 2009.


The Soul Diva, Soul Burner and Soul Searcher were created by Kia’s European design team under the guidance of Chief Design Officer Peter Schreyer. Each has a distinct personality to appeal to specific buyers.


The Soul Diva “has been created as a fashion accessory for a style-conscious young-at-heart woman who regards her car to be as important as her entire outfit,” and includes a full-length tinted panoramic glass roof, glossy black imitation leather upholstery and long-pile “Pony-hide” carpet. The Soul Burner, dubbed the “bad boy” of the three, includes black gloss tattoos on black satin paintwork, LED driving lamps and a cabin divided in half horizontally. The Soul Searcher is a “haven of tranquility within the urban jungle”, with muted colours, soft textures and distressed leather finish.


The “eco_cc’d” concepts are a development of the Kia pro_cee’d, first shown at the Frankfurt show last year, and the cee’d five-door hatchback. Fuel consumption has been improved to 3.9 L/100 km with CO2 emissions as low as 104 g/km, a reduction of 17 per cent over the conventional model. The company has confirmed that many of the technologies featured on the concepts will be progressively transferred to the cee’d family of production models, starting in December 2008.

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